How to Become a Fitness Model:

eliminate Stereotypes and Making a Mark

When you think of fitness models, images of chiseled abs, sculpted arms, and lean physiques may come to mind. While these are certainly the norm in the industry, believe it or not, there is a growing demand for diversity in fitness modeling. In this blog, we’ll explore how to become a fitness model, the different types of fitness models, and why the industry is increasingly embracing a wider range of body types, including plus-size and overweight fitness models.

Types of Fitness Models

Fitness modeling isn’t a one-size-fits-all endeavor. In fact, there are various categories within the fitness modeling world. Here are some of the most popular ones:

Bikini Fitness Models

Bikini fitness models typically focus on showcasing swimwear and beach attire. They maintain a toned and athletic physique to complement these types of products.Studio 1 is here to help you get that winning portfolio. We will help you get the perfect photo to land on the cover of the best fitness magazines.

Male Fitness Models

Male fitness models, often known for their ripped bodies, are also in high demand. They promote fitness clothing, supplements, and exercise programs.

Plus-Size Fitness Models

As body positivity gains momentum, plus-size fitness models are gaining recognition. These models represent a more diverse range of body types, showing that fitness is for everyone, regardless of size.

Namebrand Fitness Models

Well-known fitness brands like Nike, Adidas, and Under Armour often hire models to promote their products. These models are expected to embody the brand’s image of health and athleticism.

Why Companies Seek Plus-Size Fitness Models:

Believe it or not, companies are increasingly looking for plus-size fitness models, and there’s a good reason behind it. A significant portion of people purchasing fitness clothing are not the stereotypical “fit” individuals. These customers deserve clothing that caters to their size, enabling them to feel confident and positive about their bodies during workouts and fitness classes.

Studio 1: Your Path to Fitness Modeling Success

If you’re aspiring to become a fitness model, Studio 1 Photography is your ally in the journey. They can help you select the right outfit for your body type and assist you in feeling completely confident in your fitness wear. Confidence is key in the modeling industry, and having a professional team like Studio 1 Photography by your side can make all the difference.

Famous Companies Leading the Way:

Several renowned companies are breaking stereotypes and embracing diverse fitness models. For instance, Nike, one of the world’s most iconic sportswear brands, has been known to hire a diverse range of models for their campaigns. Their commitment to inclusivity sends a powerful message that fitness is about being active and healthy, regardless of your size.


Becoming a fitness model is not limited to those with “perfect” bodies. The industry is evolving, and there is a growing demand for diverse body types, including plus-size and overweight fitness models. Aspiring models should focus on maintaining a healthy and fit lifestyle, building confidence, and partnering with professionals like Studio 1 to enhance their chances of success. Embrace your uniqueness, break stereotypes, and make your mark in the world of fitness modeling.