Long live Magenta, the color of 2023

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Pantone revealed the color that will govern in 2023: Viva Magenta. This tone will set trends both in the area of design, decoration, beauty and fashion in the coming months.

It is a mixture of crimson with purple, “an unconventional tone for an unconventional moment”, as announced in a statement by the manufacturer of the color chart. Expresses change, innovation and renewal.

Viva Magenta is inspired by the tones of nature, such as the red of cochineals, “one of the most beautiful and brilliant dyes ever known”.

The reference for this color is PANTONE 18-1750 and the firm presented it as a symbol of vitality, vigor and strength.

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